How to create AR ads on Instagram and Facebook

How To Create AR Ads On Instagram And Facebook

As we mentioned earlier, we're expanding our AR features by launching AR advertisements on Instagram, powered by Meta Spark, currently available in open beta. By integrating AR technology, businesses can deliver captivating and interactive experiences that enable customers to virtually try their products, boost engagement and reinforce brand recognition. Advertisers can now scale their AR effects across Facebook and Instagram using the Awareness, Reach and Traffic objectives. Including augmented reality effects in mobile ads can elevate campaign performance, and we have observed that incorporating Facebook AR ads into current campaign strategies adds extra value for advertisers

"Through an AR ad unit, viewers have the option to click on the call-to-action button and access the AR Ads Camera. This allows them to:

Engage with the AR Experience.

Capture a photo or video by tapping or holding the shutter button, and then share it on their Instagram Stories for others to view the advertisement.

Tap on the call-to-action button located at the bottom of the camera to proceed to a URL.

This enables businesses to prompt viewers to visit their website for more information or to make a purchase, among other things."

How to create AR ads

"To begin creating AR ads, follow these steps:

Access Ads Manager. Click on the green + Create button.

Select a campaign objective that supports AR ads, such as Brand Awareness, Traffic, Conversions (Facebook only), or Reach.

Enter all necessary campaign and ad set details. At the ad level, choose "Add an Instant Experience." Click on "Choose a template" and choose the AR experience template. This will open a new pop-up window."


"To select your desired ad effect for the AR ad, follow these steps:

Tap on the Effect option. Only approved effects will be displayed in the drop-down list.

Choose the camera you want your AR effect to use, either front or back, by selecting the Camera facing drop-down. Select a call-to-action label and enter a website URL in the Destination section. Please note that the URL must start with "https".

To preview the AR effect on your mobile device, select Preview on Mobile. A notification will appear in your Facebook app. Lastly, tap Done to finalize the creation of your AR ad."

Add An AR

"To add a video to your AR ad, proceed as follows:

In the Ad Creative section, select Add video. Choose the desired video for your ad and select Next.

If applicable, adjust the creative, then select Done. Please note that video creative is mandatory for AR ads. Enter the primary text and headline for your video ad.

To display the "Open camera" label on your ad, leave "Display link" blank. Under "Text Overlay," choose the call-to-action that you want viewers to take after watching your video.

To preview the entire AR ad, click on the three dots located in the top-right corner and select Send Notification to Facebook. You will receive a notification on your mobile device via the Facebook app. Lastly, select Publish to publish your AR ad."

Ad Creative


Recommended For You

Discover Interesting Features For Free
Select your Favorite Theme and Replace it with the Existing One This pro application provides you with different theme choices. So, you can modify them according to your more suitable choice.  Analytics It also comes with an analytic feature which is a system that analyzes the computer data. Moreover, it is also utilized for communication and interpretation.  Use Different Accounts on Instagram This feature is available only on InstaPro because it kills the irritation of numerous users ..
Discover Interesting Features For Free
Advanced Version that Fulfills User’s Needs
Surely, the original Instagram app comes with useful features but InstaPro provides new heights to its users. That is why it has gained cardinal popularity.  All Features have Increased because of the Improved Version In InstaPro comes with massively improved features that have crossed the facilities of the original Instagram application. This pro version is versatile with extra comprehensive experience. Download Images and photos without facing any Issues Insta Pro is the updated version ..
Advanced Version That Fulfills User’s Needs
Increase your Social Media Experience with Useful Features
In the swift world of social media, InstaPro appears as a social powerhouse visually. So, users can seek different ways to increase their experiences constantly. Third-part app InstaPro offers a distinctive twist to the traditional Instagram experience. It also contains different customization choices with extra features that are not available in its original app. Latest Privacy Settings for All Android Users One of the most obvious features of this social tool is its latest privacy settings. So, ..
Increase Your Social Media Experience With Useful Features
Enjoy Social Experience with Seamless Privacy because of Advanced Version
Complete Privacy in its Latest Version Of course, while using social media apps, privacy makes a great deal of difference. So, in this advanced version, users can maintain their privacy by hiding view stories, reading messages of others without knowing them, and hiding typing status. Save stories and download images/videos through the in-app feed Of course, many social media allow users to download their desired media content, so the same parameter occurs with InstaPro. So, download videos, stories, ..
Enjoy Social Experience With Seamless Privacy Because Of Advanced Version
Improve Smooth Social Media Experience with this Application
Switch to not only your professional profiles but also your Profile Yes, you can switch easily between your professional profiles without login and out again and again. Send Messages instantly to followers and Friends  Feel free to send messages immediately to not only friends but also followers. This feature allows you to send messages, share media files, and engage yourself in conversation. Enjoy this social media App without Advertisement Through InstaPro, all users are allowed to turn ..
Improve Smooth Social Media Experience With This Application
Improved Creativity and Security in Social Media
Dark Mode Selection InstaPro is keeping the advanced trends live by updating its version with a dark mode addition. This feature is effective in low-light environments because reduces eye strain. Release your creative skills with in-app Font Do you want to show your creative skills by utilizing font style? Then through this application, you will be able to transform the simple text into an eye-catching perspective merely using 20 incredible fonts. Not only Improved Highlights but also Stories If ..
Improved Creativity And Security In Social Media